5th Semester

This course examines the role of language, imagery, and narrative strategies in contemporary media advertising. Students will explore how discourse shapes consumer perception, constructs social meaning, and influences cultural values. Through critical analysis of print, digital, and broadcast advertising, the course highlights the interplay between persuasion, ideology, and identity in promotional texts. Topics include rhetorical devices, semiotics, audience positioning, and the ethical implications of advertising discourse. By engaging with theoretical frameworks and practical case studies, students will develop analytical skills to critically evaluate and produce advertising messages within diverse media